What is mobile app localization?
Localization of an iOS or android application is the process of adapting a product to the specifics of the user's country. This is a set of technical, design and translation tasks. It is not enough to simply translate the application into another language. Adaptation means changing the perception of the product, taking into account the cultural characteristics of the region where the application will be promoted.
The market of another country opens up huge opportunities for business. The more users want to use your product, the higher the capitalization becomes, hence the income. The success of launching into new markets, to a large extent, depends on the quality of localization.
Why is she needed? The international marketing agency Applead conducted a study that showed that the localization of mobile applications increases the conversion of installs by 30%. And this is quite natural. The opening of new markets significantly expands business opportunities.
What is the difference from app translation?
Localization of mobile applications includes translation as a prerequisite. But in addition to linguistics, an important role is played by the adaptation of the rest of the content, including the shape or color of the buttons, based on the cultural values of the region. It is important to know the mentality, culture of the country, preferences and nuances of the language.
Translation is part of localization. Its goal is to convey meaning without substitution of concepts. When localizing, the target audience is taken into account. It is acceptable to introduce slang expressions, slightly change the meanings, if appropriate, and rely on the user's request and his needs.
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