Trackers for mobile applications
Mobile trackers are a powerful tool that allows you to analyze the quality of a marketing campaign, understand how well the user experience is built, and what features are most in demand. Thanks to the data obtained, you can form a complete picture of the development of the product, understand why the influx of new users is slowing down, monetization is decreasing, and what does not work in terms of perception.
How do trackers work?
The principle of operation is quite simple. First you need to understand that there is a system that tracks install channels, as well as in-App analytics - a set of tools that allows you to determine geolocation, demographics, and collect other user behavior data.
When a person clicks on an advertising banner, the tracker for the mobile application already starts working. It remembers where the user goes to the app store from. Then the potential client decides to install the application and downloads it. This is also fixed in the tracker. The application itself already has an SDK - a set of tools that generates code, and with its help transfers data to the tracker. As a result, developers use the software and collect data. Based on them, reports are generated that allow you to understand user behavior, traffic sources, and more.
A tracker for a mobile application is needed for the following:
- allows you to find problem areas in the application and fix problems in a timely manner;
- measures the effectiveness of marketing campaigns;
- evaluates the quality of traffic, due to which it is possible to rationally allocate the budget allocated for product promotion;
- helps to know the target audience, understand the needs of users;
- evaluates the technical condition of user devices, which helps to understand how to upgrade the application;
- mobile trackers help to identify bugs and errors in the product in a timely manner and find ways to fix them.
- Thanks to such opportunities, the overall picture of the launch of a digital product is formed. That is why some developers manage to launch the application and monetize it, while others hope for good luck.
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