News

21

06

Trackers for mobile applications

thumb

Mobile trackers are a powerful tool that allows you to analyze the quality of a marketing campaign, understand how well the user experience is built, and what features are most in demand. Thanks to the data obtained, you can form a complete picture of the development of the product, understand why the influx of new users is slowing down, monetization is decreasing, and what does not work in terms of perception.

How do trackers work?

The principle of operation is quite simple. First you need to understand that there is a system that tracks install channels, as well as in-App analytics - a set of tools that allows you to determine geolocation, demographics, and collect other user behavior data.

When a person clicks on an advertising banner, the tracker for the mobile application already starts working. It remembers where the user goes to the app store from. Then the potential client decides to install the application and downloads it. This is also fixed in the tracker. The application itself already has an SDK - a set of tools that generates code, and with its help transfers data to the tracker. As a result, developers use the software and collect data. Based on them, reports are generated that allow you to understand user behavior, traffic sources, and more.

A tracker for a mobile application is needed for the following:

  • allows you to find problem areas in the application and fix problems in a timely manner;
  • measures the effectiveness of marketing campaigns;
  • evaluates the quality of traffic, due to which it is possible to rationally allocate the budget allocated for product promotion;
  • helps to know the target audience, understand the needs of users;
  • evaluates the technical condition of user devices, which helps to understand how to upgrade the application;
  • mobile trackers help to identify bugs and errors in the product in a timely manner and find ways to fix them.
  • Thanks to such opportunities, the overall picture of the launch of a digital product is formed. That is why some developers manage to launch the application and monetize it, while others hope for good luck.

Other news

news

Best mobile app concepts for 2022

According to statistics, on average, 90% of the time on the Internet is spent on mobile applications. They have long been a part of everyday life and provide all the basic services: ordering groceries

news

How to start a career in IT? 3 important steps

Think carefully and weigh all the options. Choosing a direction is a very responsible step that requires time, effort, and your objectivity. The most important thing is to create all the conditions fo

news

Development of mobile applications on iOS. Clear principles for creating a quality product

When developing iOS applications from scratch, it is important to consider the following features

news

Development and creation of mobile applications for Android. Important features

It is not easy to develop a quality mobile application for Android, and in addition to the large number of devices on this platform, there are many more factors to consider. A large audience and a var

news

Record it!

Screen Recorder is a screen recording application that has quickly become a popular tool all over the world. The functionality provides the ability to create creative demos, useful educational games,

news

Basic principles for creating convenient navigation in mobile applications

A good mobile navigation design should be intuitive and simple to help the user find what they need as easily as possible. To create a mobile app, a designer uses many tools to design a navigation sys

news

Development of UX / UI - design of a mobile application. Key Features

Mobile app design is essentially creating a mobile version of a website with additional features. At the same time, the main task of developers is to create a convenient ecosystem with perfect UX. UX

news

Creation of games for mobile devices on Android, iOS. Top 3 popular genres

With the development of the power of smartphones, computer games have moved to the phone, and now anyone can download the application and go through a couple of levels while riding the subway or linin

news

QR Code Scanner. Obvious benefits

QR reader & Generator is a handy and easy to use application for scanning and generating QR codes. Just point your phone's camera at an unknown code to get complete information about it. Create dynami

news

Music Player. Quality sound

Music player is a modern audio player equalizer with bass booster, volume booster and 3D sound. A simple and convenient tool for audiophiles with a nice minimalist design, work with a large number of

news

Mobile App Design Trends 2022

Mobile design isn't just about looking stylish and grabbing users' attention with bright colors and fun illustrations. You've probably heard this statement many times before, and for good reason—conve

news

Top 5 programming languages for application development

Mobile applications have become an integral part of our lifestyle. Every industry in the global market is increasingly dependent on smartphone applications. With such a huge demand for mobile apps, th

news

Steps for testing mobile applications

Mobile applications, unlike the site, are installed by the user on his smartphone, so testing such software has some peculiarities. We've put together the basic steps for mobile app testing.

news

What is Web 3.0?

Web 3.0 (Web3) is the third generation of web technology evolution. The network, also known as the World Wide Web, is the underlying level of Internet use, providing website and application services.

news

New! Reminder Alarm : Daily Planner

Reminder Alarm : Daily Planner is an application with an integrated catalog of advanced smart alarm functions. The quality of sleep directly affects your overall well-being, mood and productivity. Fol

news

New! Caller ID & Reverse Lookup

The service will warn you about calls from unknown numbers and numbers that are often used by scammers. The app also allows you to search for unknown numbers and block unwanted callers or text message

news

New! Photo Audio Voice Translator

Want to translate text from a photo or translate speech in a language you don't know? Then we have something for you. Photo Audio Voice Translator is a digital application for translating text and voi

news

New! PDF Converter & Docs Reader

PDF Converter & Docs Reader is a functional PDF reader with a built-in document editor. Use a compact and reliable tool for reading and processing documents outside the office. The application will he

news

How to upgrade knowledge of Junior iOS

Hello to all budding iOS mobile app developers. You have chosen Apple, you are the software creators of one of the most secure and reliable systems in the world. Users are already spoiled by high-qual

news

Application Market Development Trends

In today’s world, the smartphone has fundamentally transformed business models, operating models, and marketplaces.

news

Team leader: who is he and how to become one

Among the developers, there are specialists for whom simply writing good code is not enough. Their goal is to create effective practices that improve team performance. These specialists are team lead

news

4 proven ideas for uniting a remote team!

Fortunately, there are many tools for maintaining contact in a remote team. Let's consider interesting findings.

news

New! Ringtone Maker & Song Editor

Ringtone Maker & Song Editor is a simple, convenient and functional audio editing tool. An innovative application for creating creative ringtones anytime, anywhere. The service will help you create a

news

How to create a TV application?

The TV online application covers the widest possible audience, which means that it is almost impossible to decide on one platform for development. An excellent solution in this situation is cross-plat

news

Trackers for mobile applications

Mobile trackers are a powerful tool that allows you to analyze the quality of a marketing campaign, understand how well the user experience is built, and what features are most in demand. Thanks to th

news

Stages of software development

Software development cycles are formed from several stages. Each of them has its own tasks and allows you to clearly understand how the application should be developed, what needs to be taken into acc

news

How does the mobile application architecture work?

Any application consists of two parts: a server part, which the user does not see, and a client part. The visitor interacts with the interface, this is the client side. Requests are sent to the backen

news

Mobile Application Types

Consider two classifications: according to the purpose of the application, and according to the structural features of the work. And you yourself will understand why both are important.

news

The main functionality of mobile applications

In addition to the specific individual functionality of the application, an example is the ability to make purchases, there is also a basic set of functions that must be in every application.

news

What is mobile app localization?

Localization of an iOS or android application is the process of adapting a product to the specifics of the user's country. This is a set of technical, design and translation tasks. It is not enough to