- Formation of application metadata from scratch, based on market and competitor analysis
- Development of a marketing strategy to achieve the set goals
- Adjustment of the advertising strategy based on data obtained after analyzing the market, competitors and current project analytics
- Writing and analysis of contextual advertising
- Studying the functionality of applications of different categories (from casual games to utilities)
- At least 1 year experience as an SMM marketer
- Fluency in Russian
- Knowledge of English from C1
- Knowledge of the application market and understanding of trends
- Experience in copywriting and knowledge of advertising offers.
- Be able to work with a large amount of data - have the skills to search and analyze information, conduct market research.
- Skills of logical, analytical thinking.
- Perseverance and desire to develop